Sanitation of the manufacturing plant is a pivotal contributor to contamination prevention, overall food safety and risk management, which is why no food safety effort is successful without effective communication with this department. But in many cases, sanitation tasks are outsourced to a third party, causing significant gaps in communication. When this happens, visibility suffers, assumptions are made, documentation responsibilities fall through the cracks and the entire organization is at risk.
News headlines featuring popular food brands illustrate the reputational damages and profitability losses that companies can experience as a result of food safety issues in the manufacturing process. The truth is many corporate leaders don’t have the necessary visibility into what’s happening at the plant level to rectify food safety mistakes before they become public health concerns.
Use this checklist to help avoid Tens of Millions in damage costs, severe brand equity loss, and unexpected food audits.
Maybe you’ve been looking at food safety all wrong. It’s not just a compliance issue. It’s not a siloed compartment of your company. It’s not a list of boxes to check off. On the contrary, food safety is a critical brand protection function and therefore a driver of business profitability. Therefore, the more powerful your solutions to ensure food safety, the more your company stands to gain in terms of ROI.
Managing non-conformances is a complex effort, made even more challenging and complex with new food safety requirements. Executing corrective actions well and in a timely manner though is critical to both being compliant with regulations as well as continuously improving your operations to reduce brand risk. As FSMA continues to roll out and necessitate a proactive focus on contamination prevention, one of your top concerns must be to implement preventive controls that meet government provisions. You can’t expect to accomplish this objective without arming your team with the right tools for the job; tools that give them the right data at the right time!
As the entire domain of food safety transforms and FSMA deadlines elapse, corporate-level executives and brand managers must prioritize their companies’ compliance efforts or risk facing crippling impacts. From regulatory penalties and legal consequences to recalls and reputational damages, the stakes are high. Food safety is one of the few, if not the only, events that can terminally damage a brand. Don’t believe me? Just look at Chipotle, Blue Bell and Peanut Butter of America. What’s your strategy for preventing these potentially fatal brand consequences? Have you established a structured corporate vision for food safety excellence? Do you know how?
If you’re someone who’s responsible for the livelihood of your food organization’s brand, you’d likely jump at the opportunity to see into the future and prepare for what’s in store. After all, your brand is a precious commodity -- the lifeblood of your business -- and you know that protecting it is an absolute necessity. Luckily, you don’t need a fortune teller or a crystal ball to get a glimpse into food safety five years down the road. You simply need to recognize the emerging trends, respect the compliance landscape and heed the advice of industry experts.